Don’t Jump to Conclusions Based on Your Own Opinions and Preferences

Don’t Jump to Conclusions Based on Your Own Opinions and Preferences December 30, 2009

Posted by admin in : Blogging , trackback

This tip looks like common sense, but most of us make the mistake of jumping to conclusions based on our own opinions and preferences (myself included) sooner or later.

For example, you might be designing your website, and you might need to figure out where to put the subscription box. Most people would think where they themselves usually look for subscription boxes, and then place it there.

The mistake here is the assumption that other people will have similar preferences and behaviors. This is obviously not always the case.

If you are not supposed to trust your own opinions and preferences, then, what should you do? In one word: test.

The only way to be sure about the preferences of your visitors is by testing. If you need to figure out the best placement for your subscription box, therefore, experiment with several spots and track the conversion rate on each of them. Then analyze the data and let the numbers tell you the best spot.

Summing up: just because you like something in some way it does not mean that other people will, too.

Original Post: Don’t Jump to Conclusions Based on Your Own Opinions and Preferences