Using Online Video for Local Marketing

Using Online Video for Local Marketing December 12, 2009

Posted by admin in : Video , trackback

To meet an incredible guy who went from being a homeless vet to running a profitable business using online video, click here. Read the rest of my post first if you want to know more!

Using Online Video to Grow a Local Business

The global reach of the world wide web is not the only thing online video marketing is good for.

I am convinced that the next frontier for online video marketing is LOCAL businesses getting LOCAL customers by using video on their websites.

Instead of buying very expensive time on the local news for a 30-second commercial, the smart car dealers and furniture stores need to be putting simple videos up online.

Such savvy business folks will find themselves with a much higher ROI for their advertising dollars. Their new potential customers will be more targeted. They will save a lot of money and not be held back by high production costs and strict 30 or 60 second time limits.

Local search is much less competitive than national or global and it just so happens that video is the best thing to catapult a site quickly to the top of the search engines.

SEO: Competition Level is EVERYTHING

I am not a search engine optimization expert, but I have done quite a bit here at VPT plus I’ve had the opportunity to work with lots of local businesses. All of them are terribly frustrated because their sites are money pits that don’t really help their business. It is always because they have only put effort into the design aspect of their site. There is NO marketing. So the first thing we do is add an email sign up of some kind and a simple talking head video.

We optimize the site in all the basic and standard ways. The video is a huge part of that. Zapping it out to multiple social networking sites and video sharing sites multiples the videos effects on the search engines and the resulting traffic.

My clients are shooting to the top of the search engines. I am amazed at how much faster that happens than here at VPT. My competition is national and global, they know SEO and are bigger than me so it is a hard fight. But I have discovered that local businesses are not as savvy so the competition is much less.

I just watched a video about a guy who is using this exact same strategy in Denver. He is making real simple videos and then blasting them out through Traffic Geyser.

I have written about Traffic Geyser a lot. They are the paid service that lets you zap out dozens of videos to all the top sharing sites simultaneously. Using Traffic Geyser saves TONS of time. Plus, the SEO strategy requires that you blanket the web with back links from your video as much as possible. Traffic Geyser is absolutely the best and easiest way to do that.

Traffic Geyser also provides tons of tools and resources for you to make video, upload it, convert it and actually get it out there to the world.

I highly recommend Traffic Geyser and I have for a long time. Now, I must say I am a tad flattered that their new push is exactly what I have been preaching for a while…producing videos for local businesses and getting them online.

Here is the video about the guy in Denver who started a business helping local business get online video up. His story becomes more intriguing when you learn that he was a broke, homeless vet when he got the idea to use Traffic Geyser. He didn’t know much about how to make video or how to run a business but he managed! (Yes, dear readers and the FTC, that is an affiliate link.)

The basic business model is pretty easy. He finds local businesses who already have a website. He shows them how they are nowhere in the search engines. He makes a simple video for them and zaps it out using Traffic Geyser. Because he has tagged his video well and given it a good keyword-rich title, it shoots up to the top of google lickity split. Then the client is so impressed he writes a big fat check!

What’s not to like about THAT? I personally am going to push this tactic in my own business. I am going out to find more of those local businesses and the good part of that is there are TONS of them.