Twitter’s Now A Dating Tool | SocialMarketingReport.com

Twitter’s Now A Dating Tool February 5, 2010

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STRAIGHT – Feb 4 - Meeting a romantic partner on-line isn’t a new
phenomenon, as dating sites like Lavalife and eHarmony have been around
for years. However, social-media services like Twitter and Facebook are
opening up new avenues through which people can make on-line
connections. While profiles on dating sites may offer only select
details, social media can enable people to gain more insight into other
people’s personalities. The rise of social-media services doesn’t worry
Kate Bilenki, the operations manager for PlentyOfFish. Bilenki told the
Straight her company is confident that its service remains the best way
for people to make a romantic connection on-line. Bilenki asserted
that, for the purpose of looking for love, Twitter is inefficient, as
it connects users with a vast number of people, of which only a small
percentage are possible romantic partners. “A lot of people on
social-networking sites are married, they’re in relationships, and
they’re not looking to date,” Bilenki said. “On our site, they’re
looking for a relationship.” FULL ARTICLE @ STRAIGHT.COM